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Still, there’s no denying that the highest ranking pages in Google search outcomes commonly have a lot of shares – probably because the much more your content is shared, the extra individuals will see it and make a decision to link to it. That signifies that getting extra social shares does support your search engine rankings, if only indirectly.

Once you have built some highly effective external links to the new web page and organic website traffic has picked up, you can quit paying for PPC ads to avoid cannibalising your own visitors (paying for clicks on a PPC ad that you’d otherwise get organically due to a higher ranking).